🔒 Privacy Policy

How SafeHotels.ai collects, uses, and protects your information

📅 Last updated: 22 February 2026

1. Who We Are

SafeHotels.ai is a hotel safety comparison platform operated from the United Kingdom at www.safehotels.ai. We help travellers find safe hotels using official UK Police crime data, community reviews, and AI recommendations. Privacy questions: [email protected]

2. What Information We Collect

  • Reviews you submit: Your reviewer name (may be a pseudonym), safety ratings, and written review text.
  • Usage data: Anonymised data about pages visited, search queries, and filters used.
  • Technical data: IP address, browser type, device type and OS to ensure the site works correctly.
  • Contact information: Your name and email when you contact us.

We do not collect payment information, passport details, or sensitive personal data. No account is required to use SafeHotels.ai.

3. How We Use Your Information

  • Display community safety reviews on hotel listings
  • Improve our hotel safety scoring algorithms
  • Understand how visitors use our site and improve it
  • Respond to your enquiries
  • Detect and prevent fraudulent reviews
  • Comply with legal obligations

4. Affiliate Links & Third Parties

⚠️ Affiliate disclosure: SafeHotels.ai participates in affiliate programmes including Booking.com via CJ Affiliate. When you click a booking link and make a reservation, we may earn a small commission at no extra cost to you. This does not influence our safety ratings or hotel rankings.

Third-party services used:

  • data.police.uk — UK Government Police API for live crime data. No personal data sent.
  • Google Maps / Street View — Google's privacy policy applies when you click these links.
  • Netlify — Our hosting provider. May collect standard server logs.
  • Google Fonts — Used to load website fonts.
  • Anthropic Claude AI — Powers our AI chat assistant.

5. Cookies

  • Essential cookies: Required for the site to function.
  • Analytics cookies: Anonymised usage data. Cannot identify you personally.
  • Affiliate cookies: Set by partners like Booking.com to track bookings from our links. Typically expire after 30 days.

6. Your Rights (UK GDPR)

You have the right to: access your data, correct inaccuracies, request erasure, restrict processing, data portability, and object to processing. Email [email protected] — we respond within 30 days. You may also complain to the Information Commissioner's Office (ICO) at ico.org.uk.

7. Data Security & Retention

We use HTTPS and reasonable technical measures to protect your data. Community reviews retained indefinitely unless removal requested. Contact enquiries kept 12 months. Analytics kept 26 months in anonymised form.

8. Children's Privacy

SafeHotels.ai is not directed at children under 16. Contact us if you believe a child has submitted data and we will delete it promptly.

9. Changes

We may update this policy from time to time. When we do, we'll update the date above. Please review periodically.

📧 Questions? Email [email protected] — we respond within 48 hours.